A branded medicine is the original product that has been developed by a pharmaceutical company.
Note: Because pharmaceutical companies invest considerable amounts of money to develop a new medicine, they are given right to manufacture and distribute the medicine for a period of time.
Generic medicines are which contain in the same active ingredient (the ingredient which acts to cure the condition the medicine is used to treat) in the same quantity as a branded-name medicine.
Note: Once the patent for the original product has run out, the pharmaceutical company who developed the medicine no longer has the exclusive right to produce and distribute the medicine. other pharmaceutical companies are able to create their own vision of the medicine.
The type and quantity of the active ingredient in the generic product is the same as the branded vision but the inactive ingredients are slightly different.
The medicine is sold under a different brand name and it may look different. I(.e. colour or shape) to the original.
Source: Virtual Medical Centre (http://www.virtualmedicalcentre.com/treatment/generic-and-branded-medication-similarities-and-differences/147)